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Alright, I know that word of mouth is the backbone to any good small business…or is it? Working as a small business advisor I often start my conversation with the business owner with this question: “How do you deliver sales for your business?” When I hear the answer “word of mouth” what that often means is that “I don’t deliver sales to my business, they deliver themselves to me”. This means they are being reactive, not proactive. This is fine … Continue reading
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There have been many times in my professional life when I feel I’ve made the right decision. For instance, the time I moved to Edinburgh to spray shoes in a bowling alley instead of working for BP Petroleum in Milton Keynes. It worked out perfectly. And the time I left my old secure job to start my own training business. That’s also been a great decision. HOWEVER, I once bought a Candyfloss machine. Candyfloss machines are a brilliant means of … Continue reading